Zap Extreme Brilliant is a 100% effective treatment designed to deeply and intensely treat damaged hair. Zap Me Leva contains Macadamia and Coconut Oil, which returns lost...
It has TECPRO – a new concept in hair technology, with high performance of physical-chemical characteristics (physical: heat from the dryer and straightener; chemical: reaction of the...
It has TECPRO – a new concept in hair technology, with high performance of physical-chemical characteristics (physical: heat from the dryer and straightener; chemical: reaction of the...
Discover the power of Blond Protein Smoothing One Step, an organic smoothing product suitable for blond, grey and bleached hair, but which can be used on all...
Protein Smoothing Single Step Progressive Brush - Formaldehyde Free
Brazil's first single-step progressive brush was developed to provide perfect straightness from the first application. This innovative progressive...
Omega Zero Resistance Nanoplastia offers volume reduction, hair alignment and 100% straightening. Provides shine and softness with a beautiful movement and a natural hair look. Brazilian straightening...
Omega Zero Resistance Nanoplastia offers volume reduction, hair alignment and 100% straightening. Provides shine and softness with a beautiful movement and a natural hair look. Brazilian straightening...
Omega Zero Sensitive Nanoplastia offer volume reduction, hair alignment and 100% straightening. Provides shine and softness with a beautiful movement and a natural hair look. Brazilian straightening...
Gentle and fast-absorbing treatment mask, it doesn't burn, has no strong odor and is not uncomfortable. Its formula uses the best technology and carefully selected raw materials,...
Gentle and fast-absorbing treatment mask, it doesn't burn, has no strong odor and is not uncomfortable. Its formula uses the best technology and carefully selected raw materials,...
BR Science Fusion Frizz OrganicPlastia is a reconstructive multi-treatment developed with Organic Acids, Keratin and Noble Proteins. Its softening and progressive treatment gives the hairdresser freedom to...
Brazilian Keratin Treatment: Everything You Need to Know
Keratin has become a popular buzzword in the beauty industry, particularly in hair and skincare products. This natural protein, which is found in our hair, skin, and nails, plays a crucial role in providing strength and flexibility. Known for its restorative qualities, keratin is used in a variety of hair treatments designed to repair and rejuvenate your locks. Since keratin is naturally produced by our bodies, it is a safe and effective solution for revitalizing hair. Think of it like repairing a damaged wall – keratin fills in the gaps and restores hair to its original strength and shine.
Brazilian Keratin Treatment (BKT) is a popular professional treatment aimed at smoothing, restoring, and strengthening hair. It’s especially beneficial for individuals with frizzy, curly, or wavy hair. This treatment infuses the hair with a combination of keratin and other nourishing ingredients, leaving the hair soft, smooth, and shiny. It can transform unruly hair into sleek, manageable tresses that last for months.
Keratin treatments work by replenishing the keratin that is often lost or damaged due to chemical treatments, heat styling, or environmental factors. Imagine your hair as a brick wall – over time, some "bricks" (or hair strands) can crumble. Keratin helps rebuild these missing pieces, strengthening the hair and restoring its natural smoothness.
There are several types of keratin products available, each designed to address specific needs:
- Brazilian Keratin Treatment: A salon treatment that smooths and strengthens hair for a long-lasting effect.
- Keratin Shampoos: Ideal for maintaining the effects of the treatment at home and keeping hair healthy.
- Keratin Hair Masks: Deep-conditioning treatments that restore moisture and repair hair from within.
- Frizz Control: By sealing the hair cuticle, it helps reduce frizz and flyaways, even in humid conditions.
- Shine and Smoothness: It adds a glossy, polished look to your hair.
- Saves Time: With smoother, frizz-free hair, styling becomes quicker and easier.
- Repairs Damage: It helps repair hair that has been weakened or damaged, making it more resilient and less prone to breakage.
Keratin is a natural substance found in the body, making keratin-based treatments generally safe. However, some treatments in the past have contained formaldehyde, which can pose health risks. Today, many keratin treatments are formaldehyde-free, offering a safer alternative without sacrificing effectiveness.
With so many keratin products available, it’s important to select the one that’s best for your hair type and needs. Beyond Brazil offers a variety of keratin treatments tailored to different hair types, ensuring that everyone can enjoy the benefits of healthier, more vibrant hair.
