ANVISA

Why Are Some Professional Hair Treatments Now Called "Hair Masks"?

You may notice that some professional smoothing treatments, alignment systems, and thermal reconstructors are now labeled as "Hair Mask" or "Thermal Hair Mask."

This does not mean the product has become weaker or that the formula has changed. In many cases, manufacturers have updated the product name and labeling to comply with current ANVISA (Agência Nacional de Vigilância Sanitária), Brazil's national health regulatory agency.

These changes are intended to improve transparency, strengthen regulatory compliance, and help combat counterfeit or non-compliant products.

Why Did the Product Name Change?

ANVISA regulates how cosmetic products may be classified and marketed.

Products that chemically alter the hair structure, such as permanent straighteners or relaxers, are subject to different regulatory requirements than cosmetic hair care products.

As part of ongoing regulatory updates, many manufacturers have revised product names and packaging to better reflect the product category defined by ANVISA. As a result, products previously marketed as "Treatments" may now be labeled as "Hair Masks," even though the formula and intended use remain unchanged.

Has the Formula Changed?

In most cases, no.

Unless the manufacturer specifically announces a reformulation, a change in product name or packaging does not indicate a change in ingredients or performance.

If the manufacturer confirms that only the packaging or labeling has changed, you can continue using the product exactly as before or follow the instructions provided on the product page.

Are These Products Safe?

Professional products manufactured in accordance with ANVISA regulations must comply with strict Brazilian cosmetic safety requirements.

ANVISA regulates the ingredients that may be used in cosmetic products and continuously monitors product safety, labeling, and regulatory compliance. Manufacturers are responsible for ensuring their products meet these requirements before they are placed on the Brazilian market.

How Can You Verify a Product?

Legitimate cosmetic products marketed in Brazil carry an official ANVISA registration or notification number on the product label.

This number can be verified through ANVISA's public database, allowing consumers to confirm that the product has been properly notified or registered.

We only source genuine products from authorized manufacturers and distributors, ensuring that every product we sell is authentic.

Our Commitment

Our goal is to provide authentic professional hair care products exactly as supplied by the manufacturer.

Because manufacturers occasionally update packaging, product names, or labels to comply with ANVISA requirements, the product you receive may look different from older images online. These changes do not affect the authenticity of the product and, unless otherwise stated by the manufacturer, do not affect its formula or performance.